Monthly Archives: January 2013

Alternate Reality Gaming – Examples

The Beast is said to be the game that successfully introduced ARG’s to a larger public (Baertlein, 2008). This futuristic murder-mystery intrigued one million players for twelve weeks in 2001. It was created as a promotion for the movie A.I. … Continue reading

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Alternate Reality Gaming – Ingredients

Any ARG has several key ingredients such as a puppet master a rabbit hole a curtain TING rhetoric A puppet master is the person controlling the game, giving out clues and keeping an eye on plot development. The starting point … Continue reading

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