Tag Archives: sadness

The good in being sad

According to Zillmann’s Mood Management theory (1988) we are all hedonists continuously striving for a positive mood. So what about negative media content? Thrilling or sad movies will fulfil the hedonistic principle as long as the good guys win in … Continue reading




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Was it good for you?

Mood-management theory (Zillmann 1988) proposes to explain the choices we make in all conceivable stimulus arrangements on the premise that we are hedonists. As a hedonistic user of media entertainment we will use media to get rid of a bad … Continue reading




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